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Air Lab -
Creative Laboratory

We create emotional experiences for valuable changes
in personality, society and the world through art

Experiential Learning in Action
Contact us
AIR Lab
  • A team of creators, trainers, performers, methodologists.
  • We solve business problems using art tools.
  • We create experiences for customers and employees.
  • We work with meanings that are expressed in the language of art and emotionally involve people in working with business tasks.

How do we do it

Experiential Learning, which involves creating conditions for the learner to immerse himself in new experience and comprehend it
  • Methods
    of art
    storytelling, theatrical improvisation, immersive theater, bodily practices, etc.
  • Expert
    team
    directors, screenwriters, actors, musicians, event managers, coaches, methodologists
  • Full cycle
    team
    project management by producers and contractors assembled over 9 years
  • International experience and contacts
    workshops and performances in 19 countries: Canada, USA, Singapore, Israel, India, Switzerland, Mexico, etc.
How do we do it
Experiential Learning, which involves creating conditions for the learner to immerse himself in new experience and comprehend it
Methods
of art
storytelling, theatrical improvisation, immersive theater, bodily practices, etc.
Expert
team
directors, screenwriters, actors, musicians, event managers, coaches, methodologists
Full cycle
team
project management by producers and contractors assembled over 9 years
International experience and contacts
workshops and performances in 19 countries: Canada, USA, Singapore, Israel, India, Switzerland, Mexico, etc.
For the transformation to take place, it is not enough to use traditional formats. Art is one of the best teachers. Art, like nothing else, makes us think, be inspired, want to work miracles, immerse ourselves ideologically in the atmosphere that is so important for us to create.

AIR lab has become, from this point of view, an invaluable partner.
Daria Lyulkovich
Executive Producer of
LNA Skolkovo Programs

Indicators of creative cases results

of AIR lab
  • NPS of employees up to 94%
  • NPS clients up to 86%
  • An increase in the loyalty indicator (book of complaints and suggestions) by 98% on the day of the event, on the following days 67%
  • Increase in turnover up to 14.3%

Duration:
  • one-time online event - 60-90 minutes
  • hybrid development program - 9 months

Number of participants: from 20 to 101 604
Number of creative cases: over 100
Online travel to Venice
An immersive online journey for employees or customers.
Participation of a pilot, flight attendant in a virtual plane, live broadcasts from residents of Venice (opera singer, 73-year-old aristocrats).

60-120 minutes. Up to 1000 people
Book a flight to Venice
OFFLINE cases
    ONLINE cases
      Articles
        Our partners and clients
        We have made more than 100 events together with friends and partners
        Customer Reviews
        • Olga Popova-Kachelkina
          Head of CSR Department at LUIS +
          The guys organized for us an unforgettable trip to 4 countries, despite the zoom format, they managed to immerse us in the atmosphere of Italy, Argentina, Brazil and Florida, it was unforgettable! Thank you so much for 1.5 hours of cool emotions and new knowledge! Very good! Thank you! And good luck!
        • Event participants
          Pharmaceutical company
          PRO.MED.CS Praha
          Interesting, unusual format. It stands out from the mass of online events.
          Information is presented easily, unobtrusively and in need, which is very important for doctors in difficult times.

          It was atmospheric. The information was presented in a dosed and tasteful manner. Kind with healthy. We hooked the target audience for sure
        • Victoria Antonova
          Charitable Foundation, "All Together"
          Thank you very much to AIR lab team for the excellent organization, for creating a very special atmosphere and the spirit of a real trip!
        • Christina Tarasova
          Talent acquisition manager, LOREAL
          You created such a creative outline and creative process for our learning event that for a moment in the virtual space all boundaries disappeared, and we ended up together next to each other, laughed and almost touched each other.
        Our team
        The AIR Lab team consists of 25 people: directors, performers, musicians, psychologists, business practitioners
        • Egor Utkin
          Producer, CEO
          An expert in the field of international project management, creative industries. Professional dancer.
        • Olya Sanachina
          Artistic director
          An expert in the field of business training. Psychologist.
          Accredited Playback Theater Trainer. Master of Sports in gymnastics.
        • Nastya Vorobyova
          Director of Education and International Relations
          Trainer, organizer of social and theater projects in the UK, Europe, Lebanon, Bangladesh, South Africa, Nigeria and the USA.
        • Alisa Gribushenkova
          Business performance director
          Trainer of the international association AIESEC. Producer and director of short films and music videos.
        • Katrina
          Menshikova
          Business performance director
          Dance movement therapist. Trainer and facilitator in embodiment approach.
        • Olesya
          Tretyakova
          Business performance director
          Certified yogi, performer. Director of short films and music videos.
        • Veronica
          Gurina
          Trainer, performer
          Professional dancer, improviser, performer, teacher-choreographer and director, trainer of Air School.
        • Maya
          Goryat
          Multi-instrumentalist
          Leader of the group El capo. Teaches violin, piano, guitar and music theory.
        Let's call
        and discuss everything